2022 Case : Iranian Distributor Successfully Partners with MCX Car Head Unit Supplier
MCX company, a 15-years manufacturer of car stereo head unit（Click here to know more about MCX car stereo ）, recently welcomed a group of potential buyers from Iran in its state-of-the-art sample room. The move is part of MCX's customer-centric approach to showcase the superior quality and functionality of its vehicle stereo system. The visit was intended to solidify partnerships and ultimately secure a large purchase order from one of the Iranian delegation's distributors.
MCX suppliers has gained traction in the international vehicle radio system market with its innovative designs and cutting-edge technology. Recognizing the potential of Iran's automotive aftermarket, MCX sought to gain access to this emerging market by inviting a delegation of Iranian distributors, including Max, the purchasing manager of the distributor, and car audio experts, to visit China.
Upon arriving in China, the Iranian customers first visited the MCX factory and then tested it in the sample room. MCX arranged a personalized experience in its sample room, designed to simulate a real in-car audio environment. Kelly, Mcx's professional sales executive, demonstrated all the features of the carplay head unit on site, including sound quality, UI, carplay and other connectivity options. The Iranian delegation also participated in the interaction and tested the products with their own media equipment.
They tested various models intended for sale in the Iranian market. After the test, Kelly introduced the auto car stereo product rules and parameters and how to install them in great detail. He also told us that the product has a one-year warranty and there are 39 after-sales maintenance teams around the world. The Iranian delegation was very satisfied and gave us a thumbs up!
After returning to Iran, the Iranian delegation first contacted Kelly from MCX. He said that after comparing the products of several suppliers, MCX's car audio head unit were the most cost-effective factory among the several suppliers he visited in China. He also said that Kelly was a salesperson he considered to be very professional and patient. MCX received a large number of initial purchase orders from Iranian buyers that day. At the same time, MCX also made subtle customizations to the vehicle headunit products according to the needs and preferences of the Iranian delegation to better meet the preferences of the Iranian market. MCX has therefore established a foothold in the Iranian market and plans for future expansion and cooperation.
The personal experience of the MCX sample room is crucial to show the value of its automotive radio to Iranian customers. The visit not only led to an immediate purchase, but also paved the way for a lasting business relationship. MCX’s approach highlights the importance of interactive customer engagement and the role it plays in international market penetration and sales growth.
